November 2016 Issue
By Sarah Sillars OBE, IAM RoadSmart Chief Executive Officer
For those of you who came along to the IAM RoadSmart Annual Conference this year I’m sure you’ve had the chance to reflect on what you saw and heard. I’m delighted so many of you have taken the opportunity to feedback what you think; whether that’s positive, negative or neutral.
These were some of your comments:
“Proud to be part of IAM RoadSmart.”
“This is turning into a great organisation!”
“To all volunteers: you are the heart and soul of the IAM so give yourselves a pat on the back.”
“The new brand really makes a difference, one image.”
As you know, last year we talked about the need of creating a new IAM for a new era. We proved this wasn’t just talk.
In the past 12 months we have carried out the following:
· Sold IAM House, allowing valuable release of funding for our core road safety work
· Launched our new brand
· Launched a modern new website designed from scratch
· Adopted a new tone of voice; less instructional and more working alongside our customers in co-operation
· Pursued a new media style; showing our new tone of voice which was noticed by key media
· Launched a new members’ magazine
· Appointed a Young Driver Ambassador and Mature Driver Ambassador
Changes here won’t end with these.
We have a new Group Guidelines and Handbook coming soon. The guidelines outline the daily requirements that groups should always consider when functioning as an affiliate group of IAM RoadSmart. The guidelines are the first point of reference for all group related enquiries in relation to IAM RoadSmart.
We also have a Membership Group Sign-Off Guidelines and Requirements programme in preparation. This means those groups achieving the highest standards will be provided with the privilege of signing off associates as members.
We will also be introducing Fellow membership. For taking a three yearly mandatory retest there will be enhanced benefits and recognition, free legal help, free breakdown cover, your own register and badge, and priority status for events and activities.
So as we get near the end of the year, I can safely say we have together achieved a great deal in 2016. As always you are IAM RoadSmart’s front line – nothing would happen without you.
During the year I had the honour of meeting with over 4,000 members; I was keen to make sure that I learned first-hand what you think. This is an accessible organisation and hopefully you know you can approach any staff member at IAM RoadSmart whatever their seniority.
So please continue to be honest and engage with us. And I look forward to meeting many more of you around the country into 2017.