July 2016 Issue
By Sarah Sillars OBE, IAM RoadSmart Chief Executive Officer
Hopefully some of you will have been able to make one of our 60th anniversary events during the last two weekends – I hope you had a good time and enjoyed celebrating your passion for all things on two and four wheels.
The events were designed to be a chance for you to meet like-minded people, talk to others who love cars and bikes as much as you do, enjoy the museums and see what the IAM and now IAM RoadSmart has achieved over the past 60 years.
There were some great cars and bikes brought along by you, the group members, to both events. I’ve enjoyed seeing the pictures of such diverse bikes and cars like the 1956 BSA B31, 2004 Triumph Thunderbird Sport, 1985 Ford Capri, 1979 Austin Allegro and 1963 Aston Martin DB4.
But I’d like to explain why else we staged these events.
People have in the past suggested that we have taken a dictatorial approach on how we offer training. However when they actually come to take lessons for their advanced test, the approach is quite different – there is plenty of support and the lessons are geared towards the needs of the individual.
And that’s what we wanted to get across with both the parties and with the new look and feel of IAM RoadSmart. We are not a ‘one-size-fits-all’ organisation – in the way we deal with you, we see you as individuals and want to gear our products and services around our members and customers.
Part of that was showing our appreciation to members who have been with us from the very start and have seen a host of changes to the organisation. They were presented with a special commemorative pin badge to thank them for their loyalty to IAM and now IAM RoadSmart.
The feedback I have received from those who attended the parties is that you were made to feel welcome and the team mingled with you and got to know you and your families.
That approach is what you can expect to find from us all the time. We are developing modules that further offer customers exactly that - guidance for different driving and riding situations, as well as different ways to be a part of IAM RoadSmart We won’t just be about taking the advanced test.
We also want to stress that although road safety is and always will be our number one goal, we want to promote the fact that driving and riding can and should be enjoyable – and we become better drivers and riders if we are enjoying doing it.
So whether or not you made it to either party, we hope you have noticed the change here – and will stay with us as we get even better.