Don’t have kittens due to driving anger! Help the ‘world’s worst driving family’ keep their cool behind the wheel with IAM RoadSmart’s new app

Posted on 26/04/18 |

IAM RoadSmart’s brand new app called IAM RoadTrip offers the chance to meet the world’s worst driving family – and the opportunity to help them become safer drivers on a series of journeys designed to be both fun and factual at the same time.

The family of five animals Bull, Tortoise, Panda, Pup and Kitten - are part of the app created by the UK’s biggest road safety charity to get across in a humorous way how easy it is to improve your road skills before you set foot in a vehicle.

The app takes users through a light-hearted journey and covers a variety of topics from driving around a bend, parking, managing the school run to driving with a baby on board. With a myriad of subjects covered, the app targets a wide range of drivers to help as many people as possible with practical driving tips and advice.

The app is available on Android and Apple and can be downloaded from the App store (Apple devices) or Google play store (Android devices) by searching for IAM RoadTrip. You can also see further details at https://www.iamroadsmart.com/iam-roadtrip-app

Can you help Kitten and Pup handle a trip to the supermarket without having a calamity? And avoid any parking tickets or fines? Well this is your chance to help them!

There is a chance to ‘collect’ road signs as you improve and see your name rise up the scoreboard against your friends!

Sarah Sillars, IAM RoadSmart Chief Executive Officer, said: “While there is no substitute for actual driving practice, our app is a fun way to get young people into the driving habit, of knowing how to react to road situations in a fun way – and of course helping our animal family not get into any silly mishaps on the way!”

Sarah added: “It’s all a way of getting novices into a mindset that will give them skills for life.”

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Notes to editors:

Further information from:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk                           

ISDN broadcast lines available

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On Facebook: www.facebook.com/IAMRoadSmart                          

On Twitter: @IAMRoadSmart 

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com                          

To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk               

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups

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