Queen of bikers and IAM RoadSmart riding ambassador Maria Costello MBE will be the special guest on the IAM RoadSmart stand at Motorcycle Live at the Birmingham NEC this Saturday (17 November) and Monday (19 November).
This year will be the third year running the road safety charity will be at the show, which runs from Saturday through to 25 November. We will be on stand 2C36. Maria will be on our stand at 2.30pm on both Saturday and Monday.
The glittering show is the UK’s biggest motorcycle show and features hundreds of exhibitors including manufacturers, suppliers, accessory dealers and stars from the world of motorcycling.
In addition, visitors will have the chance to buy places at the IAM RoadSmart Skills Days for 2019 at the show and there will be some great offers for advanced riding courses.
Maria Costello needs no introduction; she is one of the country’s most successful and accomplished racers, who this year has branched into a four-wheeled racing season for the first time.
She has made more than 40 starts at the daunting Isle of Man TT and returned there this summer. She became the first woman ever to claim a podium at the 2016 Classic TT alongside 23 times TT winner John McGuinness.
For five years Maria held the Guinness World Record as the fastest woman to lap the Isle of Man TT course, when she lapped the Snaefell mountain course at an average speed of 114.73 mph in 2004.
This season Maria continued on two and three wheels but also embarked on driving an Austin A30 car in the Historic Racing Drivers’ Club (HRDC) Championship.
She has also just been appointed president of the TT Riders Association – its first female president in 66 years of running. The association is dedicated to helping TT racers and their families when they encounter hardship.
Pat Doughty, IAM RoadSmart charity and operations director, said: “Maria is one of the most accomplished female motorcyclists of all time, and it is an honour to have her on our stand. We hope that all enthusiasts will come along and say hello to her, and pick up a signed poster and have a selfie with her!
“Also there will be the chance to buy our courses and Skills Days and find out more about them from the team of experts that will be on hand every day.
“UK Road Safety Week this year is running alongside Motorcycle Live and its chosen theme of Bike Smart underlines the key importance of safe motorcycling and the need to improve riding skills.”
Notes to editors:
Further information from:
IAM RoadSmart press office – 020 8996 9777 – email@example.com
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart commercial products and services visit the new website www.iamroadsmart.com/business
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups