We make better drivers and riders

Everything you wanted to know about driving but were afraid to ask! IAM RoadSmart launches new bite-size safety sessions

Posted on 30/11/16 |
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UK road safety charity IAM RoadSmart has today announced the pilot of a range of bite-size safer driving modules for private drivers. These shorter courses address six specific driving needs:

  • Driving on motorways
  • Driving on rural roads
  • Driving on urban roads
  • Vehicle management
  • Overtaking
  • Confined space manoeuvring

They have been created as one-off one-to-one sessions which last between one and two hours, enabling drivers to brush up on a particular area of concern. All of these modules are conducted by IAM RoadSmart’s advanced driving experts in the customer’s own vehicle.

IAM RoadSmart is offering this comprehensive range of individual one-off courses, to satisfy consumer demand. The themes of these modules are based on extensive research the charity has conducted over the last year, including its existing members (currently over 92,000) and more than 7,000 non-members. This work includes eight customer focus groups, a survey with Mumsnet and Gransnet, and 6,000 drivers age 40 and under.

Sarah Sillars OBE, IAM RoadSmart chief executive officer, said: “Currently, the majority of drivers do not undertake any further training after they pass their driving test. But like any skill, driving should be regularly developed. What we have done is to make post-test, on-road learning as easy and accessible as possible by addressing the areas drivers tell us they would like extra help with.

 “We know that people have little spare time in our fast-paced society and what we have come up with offers great flexibility and a chance to be a more confident and safer driver in a way that fits into their lives.”

Added Lesley Upham, IAM RoadSmart commercial director: “We know that sometimes people do not know where to go to find help with their driving and may feel a little embarrassed to say they have never driven on a motorway, or are nervous to drive after dark.

“We are here to help. It is far better to ask for assistance than risk having an accident, or not go out and enjoy your driving.”

The modules will be launched in early in 2017.

ENDS

Notes to editors

Further information from:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk            

ISDN broadcast lines available

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IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com           

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups        

ENDS ALL