Reward your #HeroOfTheRoad with IAM RoadSmart this New Year’s Eve

In the run up to New Year’s Eve parties as the nation says farewell to 2016, IAM RoadSmart is making sure the UK does the right thing and encourage drinkers to entrust their car keys to the true heroes of the road – the designated driver.

IAM RoadSmart, the UK’s leading road safety charity, is making sure partygoers reward their designated drivers during their evening out, and pay for their drinks or dinner so they are included in the evening’s celebrations.

IAM RoadSmart is offering afternoon tea at The Savoy in London as a competition prize – all entrants have to do is tweet a picture to the IAM RoadSmart Twitter page using the hashtag #HeroOfTheRoad, showing your designated driver being celebrated by his or her group of friends.

The campaign has won the backing of former Formula 1 World Champion Nigel Mansell, also IAM RoadSmart president.

He said: “Often racing drivers are seen as heroes. But to me, the real heroes of the road are those who make sure their friends and family get home safe and sound during this season.

Our designated driver competition runs until 8 January. Entries can only be made on Twitter, submitted to the page @IAMRoadSmart and should use the hashtag #HeroOfTheRoad in the tweet.

ENDS

Notes to editors

Further information from:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk               

ISDN broadcast lines available

Follow us:

On Facebook: www.facebook.com/IAMRoadSmart              

On Twitter: @IAMRoadSmart  

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com              

To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk    

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups           

ENDS ALL