Swinton and IAM RoadSmart join forces to offer bike tips website

Posted on 15/05/17 |

Swinton Insurance has teamed up with leading road safety charity IAM RoadSmart to create a website offering safety and guidance tips for bikers as the summer riding season starts.

The charity has contributed guide content, offering practical advice on issues such as filtering, biking in seasonal weather conditions, as well as dealing with vulnerable road users. There are also top tips for riders ‘returning to the saddle’. www.swinton.co.uk/spotlight/motorbiking/road-safety/iam-roadsmart/

Along with IAM RoadSmart, Swinton Insurance has also teamed up with a panel of experienced motorcyclists, who have provided commentary for biking on some of the UK’s most dangerous roads.

They have shared practical advice on issues such as tyre safety, handling a motorbike, and how to bike in tricky conditions. The bikers’ commentary also highlights key watch outs when biking on the most dangerous regional roads.  www.swinton.co.uk/spotlight/motorbiking/road-safety/national/yorkshire-humber/a62/ www.swinton.co.uk/spotlight/motorbiking/road-safety/national/greater-london/a23/

The free guides and an interactive map that shows the most dangerous regional roads across the UK and its regions is now available at: www.swinton.co.uk/spotlight/motorbiking/road-safety/national/

Rodney Kumar, spokesman for IAM RoadSmart, said: “We often find that while drivers and motorcyclists strive to be as safe as possible, some find it a challenge to understand exactly how to do so. And as time passes after our driving and riding tests, some of the simple tips we learnt to help stay safe can fade into the background. That’s why it’s so important to offer useful and easily digestible information on how to be a safer rider. We are excited to partner with Swinton to help spread the word about national motorcycle safety.”

Dan Agate from Swinton Insurance added: “Motorcycle safety should always be front of mind for any rider, but awareness events like the UN Global Road Safety Week are great reminders of just how imperative it is to do what we can to stay safe on the road. And talking about it now to riders in across the nation, ahead of summer months, is really important. We hope our interactive map and guides help people to think more about safety with every journey they make, come rain or shine.”


Notes to editors

About Swinton:   

Swinton Insurance has been helping people find insurance for more than 50 years by using panels of insurers to find the right cover for individual needs without compromising on price.  

Swinton currently serves more than 1.4m customers and offers a range of products from car to home, bike to van, commercial to taxi insurance, plus additional services like breakdown cover, to help protect the things that matter most.  

Swinton rose nine places to second place in the Auto Express 'Best car insurance companies 2016' rankings, up from 11th in 2015.

It has more high street branches than any other insurance broker in the UK, combined with online and telephone services which enable it to deliver a highly personal service.

Swinton is a Feefo Gold Trusted Merchant 2017, a unique accreditation which is based on the experiences of genuine purchase verified customers and reflects consistently high scores in customer service over the course of 2016.

Swinton Insurance is a UK subsidiary of leading French mutual insurance group Covéa, who are number one for property and liability insurance in France and served over 11.4 million policyholders, with earned premiums of €17.2bn in 2015.

For more information visit www.swinton.co.uk      

About IAM RoadSmart:   

IAM RoadSmart is the UK's leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching.

The charity’s aim is to improve the driving and riding skills of the nation, a role it has been fulfilling now since the mid-1950s.

It achieves this through a national network of qualified instructors and experts, as well as an army of volunteers organised into 200 local groups.

IAM Roadsmart has a long-term aim; to be the best-known provider of coaching and training for UK drivers who already hold a car or motorbike licence.

These are people who have passed their driving test but want – or have a professional need – to improve their road skills.

IAM RoadSmart also has a very busy training arm for businesses that want to improve the driving skills of their motorists and be more confident, skilled and responsible.

This includes offering a range of services such as risk management and training services, e-learning courses, behind-the-wheel coaching and desk learning.