IAM RoadSmart, the UK’s biggest independent road safety charity, has today launched its own manifesto calling on all road safety professionals with one simple message: “Work together to reduce the numbers of people killed and seriously injured on the UK’s roads.”
In its manifesto, IAM RoadSmart urges legislators, car makers, social media and smartphone companies to work with road users on practical solutions to address driver distraction, especially smartphone usage and interactive dashboard information availability.
IAM RoadSmart has put together its own 12 point manifesto to drive down the number of people killed on UK roads, which in 2015 was 1,730 showing little reduction from the previous four years (reference 1).
The charity also highlights road safety at work; as a critical health and safety issue that requires higher priority and one which should be at the core of good corporate governance for every employer.
Making informed procurement choices is vital, with the manifesto urging Defra to implement cross-government procurement rules which accelerates the uptake of safe new vehicles with features such as autonomous braking.
New drivers are also included as IAM RoadSmart called for further changes to post-driving test driving rules and supports a 12 month minimum learning period for new drivers.
The charity also called for a reduction in the drink-drive limit in England and Wales, matching that already in place for Scotland.
On our highways, IAM RoadSmart called on local councils and central government to protect long-term funding to finally eradicate the road maintenance backlog.
Sarah Sillars, IAM RoadSmart Chief Executive Officer, said: “The UK has one of the best road safety records in Europe, but still 1,730 people a year are killed, we believe by working together with government and the road safety ‘industry’ we can deliver a step change in road safety and significantly reduce the fatalities and injuries which occur daily on our roads.”
IAM RoadSmart’s full manifesto is as follows:
Notes to editors:
Reference 1: http://www.bbc.co.uk/news/uk-35494136
IAM RoadSmart press office – 020 8996 9777 – firstname.lastname@example.org
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups