IAM RoadSmart launches free driving skills bonanza this summer

Posted on 07/06/17 |

IAM RoadSmart has launched the first of a series of giveaways this summer offering drivers a complimentary 60 minute expert-led taster session across most of the UK as of today.

IAM RoadSmart, the UK’s biggest road safety charity, is running the campaign from now through to the end of September.

The charity is launching the first of its promotions with an offer of free sessions as an introduction to advanced driving; as well as to help people improve their confidence behind the wheel while updating their skills and hopefully increasing their enjoyment of the driving experience. The session is carried out one-to-one by an observer from a local IAM RoadSmart group.

The sessions are open to every full car licence holder regardless of their level of experience. Drivers will use their own car on local roads, and can discuss any areas of concern with their assessor during their session.

Each participant will receive a concise briefing and an overview of IAM RoadSmart driving principles followed by an on-road session and ending with a debrief. The tone of the session is a low-pressure introduction on how to make driving enjoyable, stress-free and fun.

And for anyone wanting to develop their skills further, those who go on to enrol for the Advanced Driver Course will automatically receive a 10% discount on the standard £149 fee.

To see where your local participating IAM RoadSmart group is based, click here: www.iamroadsmart.com/drivefree - early action is advised as the offer is expected to be very popular!

To book simply follow the instructions on the web address above.

Updates of further offers from the charity, to include free on-road driving modules (covering topics such as driving on motorways and driving with distractions) will be issued via IAM RoadSmart’s website over the coming weeks.

Sarah Sillars, IAM RoadSmart Chief Executive Officer, said: “We are hoping that as many drivers as possible will take up the chance of a free driving session with us. It’s all about helping the individual enjoy their driving more, and ultimately helping them become a safer driver.

“And if they want to take the next step and become an advanced driver, they can have a discount to make the process even easier. It’s a win-win all round!”


Notes to editors:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk                

ISDN broadcast lines available

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IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com               

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups