Women riders encouraged to learn the secret of fun biking with racer Maria Costello – plus win a free place on her course with IAM RoadSmart

Posted on 07/09/17 |

IAM RoadSmart is offering a unique chance to win a place in pioneer biker Maria Costello’s women only bike track day group coming up soon.

The Hel Performance/Maria Costello MBE women only track day group takes place on 20 September at Donington Park and IAM RoadSmart is holding a prize draw to give away a free place to one lucky rider.

Maria’s track day is a rare opportunity to ride with her and other female bikers, and receive tips and advice to help all attendees improve their riding skills and confidence.

The chance to ride with Maria is not one to be missed. The ‘Queen of Bikes’ has made more than 40 starts at the Isle of Man TT and became world famous as the first women ever to claim a podium on the island – with third place in the Ultra Lightweight category of the 2005 Manx Grand Prix.

Her career spans two decades, with 2016 proving the most successful yet. She scored the female lap record at the Vauxhall International Northwest 200 plus a podium alongside 23 times TT winner John McGuinness in the Isle of Man Senior Classic TT.

For five years Maria held a Guinness World Record at the Isle of Man TT, when she lapped the Snaefell mountain course at an average speed of 114.73 mph in 2004 – thus becoming the fastest women to have done so.

Maria said: “This the perfect opportunity for female riders to get together in good company to boost their confidence, learn how to enjoy their riding more, learn useful skills and techniques that they can take with them to be safer on the road.”

For a chance of winning a place on Maria’s track day with IAM RoadSmart, simply email your name, address and phone number to events@iam.org.uk by noon on 15 September. No need to answer a question – just a simple prize draw.

If you would rather book a place on the course, visit www.focusedevents.com or call 01798 812704.


Notes to editors:

Further information from:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk                     

ISDN broadcast lines available

Follow us:

On Facebook: www.facebook.com/IAMRoadSmart                    

On Twitter: @IAMRoadSmart 

For Maria Costello information visit her social media channels:

On Twitter: @MariaCostello

On Instagram: @mariacostellombe

On Facebook: www.facebook.com/MariaCostelloRacing  

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com                    


To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk          

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups