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Don’t make a deer mistake: driving tips from the IAM

This week’s tips, from the IAM’s director of standards, Mark Lewis, look at how you can steer clear of deer-related traffic accidents. With over one million deer living wild in Britain today, here’s how you can best prepare for driving around them safely.

  1. Good visibility is vital for safe driving, particularly when low sun causes dazzle – ensure that all windows are clean and clear before setting off.
  2. May, October and December show peak numbers of collisions with deer, so take extra care. The highest risk times are from sunset to midnight, and the hours shortly before and after sunrise – ensure you have your lights switched on to help you see further ahead. If necessary, use high-beam headlights in the dark and only when there are no oncoming vehicles, but don’t forget to dip them if you see a deer.
  3. Take note of any road signs that indicate where animal crossings are likely. Be sure to look out for these, but remember, they could appear from anywhere along your journey.
  4. Stick to the speed limit and avoid tailgating at all times – the faster you travel the less time you will have to react to a hazard. You should also avoid swerving the car away from the road as you may end up losing control.
  5. If you’ve seen one deer expect to see another, particularly during mating season.
  6. If you are involved in a deer collision, make sure you report it to the police. The police will be in the best position to contact a local representative who can assist with the injured deer.
Colliding with a deer can be a shocking experience leading to trauma and injury for the wild animal and extensive damage to the vehicle or worse for the driver or rider. If you regularly drive in areas where you see deer crossing, try to recall where these locations are and take extra care when approaching them - particularly when driving through rural locations, woods and open fields.

Notes to editors:

  1. Mark Lewis is the IAM’s director of standards.
  2. The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving and motorcycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 90,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving and motorcycling courses. Its policy and research division offers advice and expertise on road safety.


Media contacts:

IAM Press Office – 020 8996 9777