We make better drivers and riders

About IAM RoadSmart

At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.

Our qualified experts, our network of 82,000 members and around 180 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.

 
About us - Bikers
 
 

 

Our Mission

To be a force for good with motoring skills advancement at the centre

Our Vision

A world where all motorists can safely, sustainably and socially take advantage of the road

Our Values

Innovative & Bold
Green
Diverse & Inclusive
Fun
Ethical
 

 

 

About us - People
 

Our People

IAM RoadSmart’s Board of Trustees is the governing body of the charity, led by our Chairman. 

The Board is responsible for the overall direction and development of the organisation, while the day-to-day running is managed by our CEO and Senior Management Team.

 

 

 

Our Strategy

Growth Foundation

Growth Foundation

Invest in our value proposition to promote lifelong skills and continued learning, and grow our reach to bring new people into membership by creating a diverse and inclusive community.

Digital to the Core

Digital to the Core

Embrace new platforms and technologies to offer solutions that will better share knowledge, training, information and learning for the whole IAM community, current and future.

 
Force for Good

Force for Good

Engage and influence drivers and riders to make positive change towards Road Safety - now and in the future. Help to remove pressures on emergency services, the infrastructure and the changing face of mobility.

Supportive Community

Supportive Community

Develop initiatives to better promote the skills and knowledge we offer and align how they make a tangible and positive contribution to the communities in which we live, work and grow.

 
Future-Fit Culture

Future-Fit Culture

Explore ways in which IAM RoadSmart can evolve. Nurturing a future-fit culture supporting a changing environment, demographic and technologies. Supporting and influencing transition of all pillars.

 

 

Our Heritage

As a registered UK charity formed in 1956, we provide a range of courses to individuals and businesses, including the respected advanced driving qualification and on-road driving assessments. Today all our programmes and companies are united under the single IAM RoadSmart brand – reflecting the huge changes we’ve seen take place on UK roads since we started.

Click to explore our key moments:

1962Launch of our first test for commercial drivers

1976 - Launch of our advanced motorcycling courses and test

1986 - Fleet training begins for business drivers

1995 - The first IAM RoadSmart minibus test arrives

2002 - Our new head office in Chiswick opens its doors

2003 - Our campaign for safer road design begins

2010 - IAM RoadSmart continues to drive progress through education

2016 - We celebrate our 60th birthday and our new headquarters in Welwyn Garden City opens

2020 - IAM RoadSmart achieves Silver standard in the Investors in People accreditation.


1956 Formation
1962 Commercial Test
1976 Advanced Rider
1987 Fleet Training
1994 250k Members
1995 Minibus Test
1998 200+ Groups
2003 Campaigning
2010 Policy and Research
2016 IAM RoadSmart
2020 Investors in People

IAM Charity was formed and the Advanced Driver course and test launched.

First test for commercial drivers was launched.

The Advanced Rider course and test launched.

Fleet training begins for business drivers.

250,000th member joined IAM RoadSmart.

Our test for minibus drivers was added.

200+ local IAM RoadSmart groups in the UK.

Through our campaigning, safe road design was made a national priority.

Our policy and research documents were published.

IAM evolved to IAM RoadSmart, to reflect the changes we’ve seen take place on UK roads.

Achieved Silver standard in the Investors in People accreditation