At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.
Our qualified experts, our network of over 68,000 members and 160 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.
Who are we?
Company Documents
Our People
IAM RoadSmart’s Board of Trustees is the governing body of the charity, led by our Chairman.
The Board is responsible for the overall direction and development of the organisation, while the day-to-day running is managed by our
CEO and Senior Management Team.
Our Strategy
Grow Our
Brand
Grow the brand name and corporate identity to be recognised nationally, with an increased presence and authoritative voice in the policy and campaigning space
Increase Our
Skills
Increase skills development, knowledge share, competency, and on road confidence through education and coaching
Develop Our Community
Develop a broad, diverse, and inclusive community of passionate road users across the UK
Promote Our Charity
Promote a well led, progressive, ethical charity that lives and breathes by its culture and behaviours
Digital To The Core
Enabling and simplifying our service and offerings, growing our reach and enriching the community experience
Our Heritage
As a registered UK charity formed in 1956, we provide a range of courses to individuals and businesses, including the respected advanced driving qualification and on-road driving assessments. Today all our programmes and companies are united under the single IAM RoadSmart brand – reflecting the huge changes we’ve seen take place on UK roads since we started.
Click to explore our key moments:
1962 - Launch of our first test for commercial drivers
1976 - Launch of our advanced motorcycling courses and test
1986 - Fleet training begins for business drivers
1995 - The first IAM RoadSmart minibus test arrives
2002 - Our new head office in Chiswick opens its doors
2003 - Our campaign for safer road design begins
2010 - IAM RoadSmart continues to drive progress through education
2016 - We celebrate our 60th birthday and our new headquarters in Welwyn Garden City opens
2020 - IAM RoadSmart achieves Silver standard in the Investors in People accreditation.
IAM Charity was formed and the Advanced Driver course and test launched.
First test for commercial drivers was launched.
The Advanced Rider course and test launched.
Fleet training begins for business drivers.
250,000th member joined IAM RoadSmart.
Our test for minibus drivers was added.
200+ local IAM RoadSmart groups in the UK.
Through our campaigning, safe road design was made a national priority.
Our policy and research documents were published.
IAM evolved to IAM RoadSmart, to reflect the changes we’ve seen take place on UK roads.
Achieved Silver standard in the Investors in People accreditation
