We make better drivers and riders

Chief Executive Officer

IAM RoadSmart Chief Executive Officer

Tony's mission is to improve driving and riding skills across the UK and to campaign for legislation to improve road safety.

Find out more about our Chief Executive Officer

Tony Greenidge

Tony joined IAM RoadSmart in July 2017, bringing with him more than two decades of sales and leadership experience in the risk management, mobility and corporate fleet sector. He has overseen the continued growth of the charity’s drink-drive rehabilitation and corporate fleet divisions which have grown year on year under his leadership. 

Previously Sales and Marketing Director for Fleet Operations, the UK’s largest independent provider of outsourced fleet management services, Tony has also successfully run his own sales training and business development consulting business. 

He said: “There is a significant opportunity for IAM RoadSmart to make a real and positive impact on the numbers of people who die or are seriously injured on UK roads and in partnership with our staff, volunteers, members and partners I am delighted to be taking the lead on delivering against our mission."

Tony, who is married with three grown up children, lives in Wiltshire. He is a keen sportsman, enjoying football, squash and badminton.