At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.

Our qualified experts, our network of 77,000 members and 172 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.

Our Values and Behaviours



We champion sustainability and making a positive and enduring difference.


Innovative & Bold

We seize opportunities to innovate, and gain commitment to new ways of working.



We do what we say we will and act with the highest standards of ethics and integrity.



We work hard and love what we do.



We respect and value our colleagues and stakeholders of all backgrounds.




Working For Us

‘I believe IAM is a great place to work for and being a Charity with a great cause it provides real purpose and job satisfaction knowing that you are working towards improving the road safety of UK drivers and riders! Internally, they offer a superb work-life balance and there is a fantastic working environment at head office in WGC!’ - Billy, Account Manager

“I’ve been working at IAM Roadsmart for a while now. There’s always something to bring you new challenges, but you’re always supported either by your manager and team in each challenge. Alongside the knowledge that you’re contributing to making the roads a safer place, it’s this dynamic that keeps you coming in each day.” - Kier, Commercial Team Leader

“Working at IAM RoadSmart allows you to feel a part of a strong community and helps you understand the importance of road safety. I am given a huge amount of support from my manager and the work-life balance here is great! I work with a brilliant team, and everyone within the charity is so friendly and helpful!” - Sophie, Marketing Executive





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As part of IAM RoadSmart, we are proud to offer benefits to support you develop a healthy work-life balance and help you to prioritise your wellbeing.

Training & Development – Online interactive learning, further education, coaching.

Health & Wellbeing – Cash plan or Health insurance, EAP, Cycle 2 work scheme

Hybrid working, 3 days office-based, 2 days' work from home

Celebrate your birthday away from work with our birthday leave!

Life assurance program, covering 2 times your salary


Our Strategy

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At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, we're focused on becoming a force for good and want to continue to make the roads a safer place across the UK. As part of our strategy, we have 5 pillars:

Growing our Brand

Increasing our Skills

Developing our Community

Promoting our charity

Digital to the Core


Open Vacancies

Please see the current vacancies below. IAM RoadSmart is always looking for new talent to join the charity, so show your interest in working for us by sending your updated CV to


Commercial Digital Marketing Executive

We are looking for a Digital Marketing Executive to join a small team that offers digital expertise to the wider marketing team, raising awareness of IAM’s products and services via all digital channels, making recommendations and volunteering solutions on how national campaigns can make the biggest impact, and have the greatest reach to help diversify our community and deliver on the strategy.


Business Operations & Transformation Director

The Business Operations & Transformation Director will work as part of the Senior Leadership Team to ensure effective and strategic leadership of operational activity across the organisation. This role is key in the strategic development of the organisation and the delivery of key objectives within its Three-Year Plan and will lead the change and transformation from current business-as-usual activities to deliver new service offerings to new customers, members, audiences, and markets and ensure our services are efficient.

This role will also lead the IAM RoadSmart sales and business development functions to deliver the generation of profitable revenue growth and identify key commercial opportunities.


The below roles are self-employed opportunities to work with IAM RoadSmart.

DVSA-Approved Driving Instructors – Fleet Courses (Self-Employed)

Are you an experienced ADI with a passion for road safety? We’re looking for new instructors to join our team, delivering our industry-leading courses for business drivers throughout the UK. You don’t need to be on the DVSA fleet register; we will provide you with the materials and training for delivering our courses to the same high standards as fleet-registered ADIs. Due to local demand, we are especially interested in instructors able to operate in the following areas:

  • Cumberland, Durham, Northumberland and Westmorland

To apply, please send your CV to


Skills & More Information


Drink-Drive Rehabilitation Course Trainers (Self-Employed)

We have a team of enthusiastic, self-motivated and professional trainers who deliver our DVSA-Approved courses to convicted drink drivers both online and in-person. We are not currently looking to add to our team, but please do check back in the future.