IAM RoadSmart Experiences
This treasure-hunt-style driving adventure combines a fun day out with the chance to win a prize by cracking clues that lead you and your team on a beautiful road trip along some of the UK’s most breathtaking roads. Along the route, you'll complete three types of mission:
- Take a photo or video
- Answer a question based on the Highway Code, local history or sights you discover
- Check in at a location using GPS
The winning team is the one that collects the most points once the season ends. It’s not a race — points aren’t awarded for finishing first. The winning team will receive a £50 One4All voucher per route, per season. In the event of a tie, bonus points will be awarded for accuracy and creativity.
You can join an experience on any day during the season (19 May – 31 Oct 2025). Just pick a day that works for you and your team!
What you need for the Goosechase
- Driver with their own car
- Passenger(s)
- Smart phone
- The Goosechase App (download from Goosechase – Google Play or App Store and join as a guest)
- Access to Google maps or other navigational tools (optional)
The event is for teams - a minimum of two people can participate, up to maximum vehicle capacity. You will need one ticket per team.
On the day
- Get your team ready to set off from the starting point.
- You can start the Goosechase anytime.
- Solve the first set of clues, then head out onto the roads to find the answers.
- Allow a day / half a day for the experience, to give you time to explore the route and stop for breaks.
- Enjoy the drive through stunning scenery.
- Make a day of it – plan some rest stops, sightseeing, and photo opportunities.
- Answer as many clues as you can on the circular route.
Highlands Goosechase
Venture through the dramatic landscapes of the Scottish Highlands, where every turn reveals something extraordinary. From windswept beaches and thundering waterfalls to ancient castles and awe-inspiring feats of engineering, this challenge offers a journey through history and nature in equal measure.
Starting point: Inverness, Scottish Highlands
Duration: ~3 hours
Welsh Wonders
Explore some of Wales’ most breathtaking locations, from peaks to lakes, seaside to stations. This challenge encompasses some of North Wales’ most loved spots with total driving time of around 2 hours (in good traffic). Make sure you leave plenty of time to take some photos and experience some famous sites.
Starting point: Betws-y-Coed, North Wales
Duration: ~2 hours
Before purchasing a ticket, please read the T&Cs very carefully
Frequently Asked Questions
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