Road Safety Resources

At IAM RoadSmart, we aim to inform members of the motoring community, fleet managers and external organisations about the importance of road safety. 

We do this by producing different resources that inform and educate on the latest policy changes. They also offer tips, advice, and general guidance to support making the roads a safer place. On this page, you will find a variety of resources explaining different areas of road safety. This includes The Highway Code, alongside tips to help you improve your driving and riding.



Road Safety Statistics

The roads are getting busier and more incidents are happening each year, so keeping our roads safe is more important than ever. But, just how much have our roads changed in the past few years? Check out our summary of road safety statistics below.

Road Safety infographic


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“Eight years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”

Neil Greig, Director of Policy and Research, IAM RoadSmart


Road Safety Posters

Encouraging road safety is at the heart of everything we do at IAM RoadSmart.

That’s why we have created a series of posters to raise awareness of common road safety encounters you might have on the roads. These posters are designed for anybody who wants to learn more about road safety, or if you manage a team who are always out on the roads, these make a perfect resource to help them remain as safe as they can be. Click below to download.

The Hierarchy of Road Users


Pedestrian Priority


Cyclists and Roundabouts


The 'Dutch Reach'


Sharing with Cyclists

Sitting Comfortably

Driving in Towns

Motorway Driving


Road Safety Videos

One way of limiting your risk of an on-road incident is understanding how to proactively handle different situations. Even the smallest of tweaks to your driving or riding can help you to keep yourself and others as safe as possible. The videos below showcase a whole variety of different situations you may encounter on the roads, alongside some top tips to help you improve.

Check them out and if you feel they would be beneficial to someone you know, why not forward them on? 

Understanding the Hierarchy of Road Users


Observation, Anticipation and Planning


How To Effectively Manage Distractions


Breaking the Cycle of Conflict


Understanding Stopping Distance



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