We make better drivers and riders

Chairman and Vice Chair

Our Chairman and Vice Chair support the IAM RoadSmart vision.

They play a key role in shaping the strategy, vision and purpose of IAM RoadSmart along with their fellow Council members.

Find out more about our Chairman and Vice Chair

Stuart Donald QPM
Chairman

Stuart brings with him 30 years of policing experience at Humberside Police, retiring in 2015 as an Assistant Chief Constable. He has experience in traffic policing and was a Class 1 police advanced driver.

He was UK national lead for Neighbourhood Policing, Police Community Support Officers, Operational Response Policing and Roads Policing Enforcement Speed and Red-Light Technology. Stuart was awarded the Queens Police Medal for distinguished service in the 2011 Birthday Honours List.

Since 2015 he has provided specialist policing consultancy including police leadership and community policing training, and between 2016 and 2019 he operated as a traffic policing expert in the Middle East.

Stuart holds an MA in Criminology from Hull University and is an Associate Lecturer for degree level students at the University of Lincoln. He is also Chair of the independent advisory panel to the UK military Defence School of Transport.

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Jeff Willcocks
Vice Chair

Jeff, who lives in Hertfordshire, is currently Group Finance Director and Deputy CEO of The Professional Monitor Company. He brings more than 20 years’ experience of managing and improving organisational performance.

For 12 years Jeff was the CEO for Trend Machinery, a UK woodworking tooling business based in the UK. During this period, Jeff was also the President of Trend Routing Technology, a business based in Greensborough, North Carolina, USA.

He holds an MBA with Distinction from Surrey University and is a member of the Chartered Institute of Certified Accountants. He has recently completed with Cambridge University a course in Sustainability Management, which is an area of personal interest for him.