Trustees dedicate their time to ensuring IAM RoadSmart achieve their mission.
Nick is Director General of the Caravan and Motorhome Club (formerly The Caravan Club) and has held that position since 2010. Prior to this he was the club’s Director of Marketing.
Nick is an elected board member of the UK Tourism Alliance, the representative body of the UK tourism industry. He is also a member of the FIA (International Automobile Federation) Region 1 management council guiding the mobility, advocacy and road safety work of the organisation.
After gaining a degree in Economics and Politics from the University of York, Nick’s career began in marketing with Aviva Insurance. In 1993 he joined the UK subsidiary of US health insurance company UnumProvident. Nick joined Liverpool Victoria (LV=) in 2000, working in a range of marketing and business development roles in insurance and banking.
John brings to IAM RoadSmart significant experience of FTSE 100-size firms. Having taken early retirement from financial solutions firm Gaudi where he was Sales and Marketing Director, John has since thrown himself into volunteer roles including taking up a place on the Road Casualty Reduction Panel of Norfolk County Council and sitting as a magistrate.
His career has included spells as Senior Strategy Development Manager at AXA Winterthur Wealth Management and B2B sales roles at Norwich Union/CGNU/AVIVA.
John is a keen motorcyclist and organises many motorcycle trips for his many connections in the field.
Educated in Canada and the UK, Liz has worked extensively in the PR and media industry on both sides of the Atlantic. She is founder and managing director of E=MC2 Public Relations and a director and co-founder of publishing company Cathedral Communications and The Building Conservation Directory.
Prior to her PR career, she spent seven years in front-line TV and radio news and current affairs working with BBC Radio 4 in London and Standard Broadcasting and the CBC in Canada. Here she gained hands-on experience in programming, production, documentaries and presentation.
Liz has held previous posts as PR manager for the Automobile Association in London and the South East. Here she was involved with and acted as media spokeswoman on a wide range of motoring safety issues from vehicle maintenance and tyre checks to winter driving advice. During this time she spearheaded the AA’s Women on Wheels road safety campaign, a series of basic vehicle maintenance, breakdown and motoring safety workshops organised at local AA centres for lone women drivers.
Liz has worked extensively developing and implementing internal and external strategic communications programmes and policies for all types of organisations, from FTSE-100 companies to SMEs, non-profit and local government organisations. She also has specialist expertise in crisis communications, public speaking and media training.
Nick is a former airline training captain with 35 years’ experience of flight safety and pilot training. He has been a member of IAM RoadSmart since 2011 and has held the positions of Group Chairman and Chief Observer. He is currently active as a National Observer and Masters Mentor.
After university Nick joined the RAF as a pilot, flying C-130 Hercules on worldwide operations including famine relief in Ethiopia, duty in the Falklands and the Gulf and supporting UN peacekeeping. He did two tours as a Qualified Flying Instructor (A2) and when he became a commercial airline captain he continued as an instructor, training pilots on the BAe 146, Boeing 737 and Airbus A320 aircraft.
Nick flew for easyJet for 17 years and in his career amassed over 18,000 flying hours. He recently retired from commercial flying and divides his time between IAM RoadSmart observing and running his business, Spitfire Books, which specialises in rare aviation publications and memorabilia.
Brad Poulson has been a dedicated member of IAM RoadSmart for 45 years and brings with him a wealth of experience. His professional career has spanned a number of industry sectors including retail, financial services and the public sector, and he has
held c-suite and executive roles within several well-known high street and IT organisations.
He has expertise in information systems, operations management, and organisational behaviour & change and is passionate about supporting IAM RoadSmart in its mission to drive road safety forward across the UK.
Brad is an honorary professor of operations management & information systems at Nottingham University Business School and holds a number of non-executive directorships alongside his consultancy and executive coaching.
As an HR professional, Sam has over 15 years’ experience operating across a range of strategic and operational HR disciplines. Samantha has held a number of senior and director level HR roles in a number of organisations and currently serves as the Chief People Officer of a UK based health and care company. She specialises in organisational and leadership development, culture, engagement and change management. Sam brings not just a wealth of experience but energy and enthusiasm and is the perfect choice to support the charity in the coming years as we evolve and focus on our vison and strategic objectives.
As a parent with a young family, Samantha has a personal ambition to increase road safety awareness and education and increase our reach to a new and diverse membership. She also brings a fresh approach as she is new to IAM RoadSmart and the community.
Tony brings to the Council 40 years’ experience in finance, risk management and audit. Having served as a finance director of a listed public company and as director of risk at a retail and financial services group, Tony’s skills will add weight to the Council’s governance capabilities as the Charity continues to promote road safety and driver and rider training in a challenging environment post Covid-19.
Tony achieved a ‘F1RST’ for his Advanced Driver Test in January 2020. He volunteered to be an Observer for his local group in the Wirral, shortly after and has just restarted his training, which was halted due to Covid-19 restrictions. Although Tony was first introduced to IAM RoadSmart in the 1980s when his brother became a member, he has only joined recently. Wanting to become a more relaxed driver in attitude and increase the enjoyment of driving, he has been able to improve his skills, anticipation, and ability to read the road. Spending many hours and miles on the road with the increase of traffic and congestion, the training has made a real difference, making driving a much more enjoyable task.