IAM RoadSmart Values & Behaviours

The culture of any organisation is created from the way people within that organisation behave. A clear and unified culture is crucial to the ongoing success of IAM RoadSmart. We need to put our customers at the forefront of everything we do. A customer-focused culture is critical in order to achieve - and then sustain - the ability to attract and retain additional customers. Our ‘customers’ are our stakeholders, existing members, commercial prospects along with our volunteers and staff.

At IAM RoadSmart we have a set of values which will create those behaviours. Working for IAM RoadSmart and adhering to these core values will unite the organisation in a common purpose.

Young family

Togetherness & Sharing

IAM RoadSmart promotes knowledge sharing, openness and direct, simple relationships among employees to empower teams and foster co-operation.

What does this look like?

  • I AM ... working as part of a team, actively supporting and helping my colleagues to deliver the best service possible to our members, customers and to each other.
  • I AM ... looking for opportunities to share my knowledge and experience with others; talking to my colleagues about what I do at work and outside of work.
  • I AM ... promoting a strong team spirit where everyone feels valued.
  • I AM ... having fun while I’m working - making time to laugh with my colleagues to enjoy our work.
  • I AM ... serious about my work but I don’t take myself too seriously.


IAM RoadSmart employees take pride in our products and services and are committed to respecting and developing the IAM RoadSmart brand.

What does this look like?

  • I AM ... passionate about what I do and enthusiastic about my work.
  • I AM ... proud of who I work for.
  • I AM ... always learning and looking for opportunities for the organisation to succeed and grow.
  • I AM ... an ambassador for the organisation –a real part of the IAM RoadSmart brand.


IAM RoadSmart employees work in an ethical, genuine and honest manner.  

What does this look like?

  • I AM ... true to my values, doing what I say I’ll do, on time, every time.
  • I AM ... open and honest with others to build trusting relationships.
  • I AM ... admitting when I make a mistake and not blaming others.
  • I AM ... not expecting someone to do something I wouldn’t be prepared to do myself.
  • I AM ... treating others the way I wish to be treated.
  • I AM ... listening to others and considering how they are thinking and feeling.
  • I AM ... making business decisions based on the organisation’s values and objectives.
  • I AM ... challenging others if they do not demonstrate the organisation’s values, and am prepared to be challenged myself. 
  • I AM ... leading by example.

Hunger to Learn

IAM RoadSmart employees have the opportunity and the desire to develop and become the best that they can be.

What does this look like?

  • I AM ... taking the time for my own, my team and my colleague’s learning and development.
  • I AM ... setting myself personal challenges so I can become the best I can be.
  • I AM ... reviewing past experiences to improve my future performance.
  • I AM ... prepared to ask for help and support, and to give help and support to others when asked.
  • I AM ... asking for and giving feedback to improve my own and my colleagues’ performance.
  • I AM ... looking to learn new things to improve my contribution, both internally and externally.


IAM RoadSmart employees are encouraged to take the initiative and demonstrate creativity in an effort to develop their entrepreneurship.

What does this look like?

  • I AM ... managing my area of work as if it were my own business.
  • I AM ... thinking and working creatively.
  • I AM ... confident of speaking my mind freely if I think I know a better way of doing things.
  • I AM ... listening to other people’s ideas and suggestions with an open mind and providing constructive feedback.
  • I AM ... offering solutions and ideas, not just identifying problems.
  • I AM ... learning from the mistakes we make, using it as an opportunity to improve what we do.


IAM RoadSmart employees are passionate about what they do and act promptly to achieve their goals and the organisation’s goals.

What does this look like?

  • I AM ... bringing drive and determination to everything I do and showing a real ‘can do’ attitude.
  • I AM ... displaying a passion and enthusiasm for what I do.
  • I AM ... setting myself goals that are stretching and challenging.
  • I AM ... celebrating my own and my colleagues’ successes.
  • I AM ... always recognising and thanking people for delivering inspirational service.