IAM RoadSmart


Complaints Policy and Process


1. Introduction

IAM RoadSmart is committed to ensuring complaints from customers using our products and services are acknowledged, responded to and dealt with. It is also important that the organisation learns from such complaints.

2. Definition

Customer feedback: IAM RoadSmart is keen to receive information from our customers on our delivery of products and services, whether expressing satisfaction or dissatisfaction. Any customer comments or complaints are important in our efforts to achieve continuous improvement and in addressing customer needs. Such feedback may be communicated verbally or in writing.

Complaint: where customer feedback indicates dissatisfaction with an IAM RoadSmart group product or service or some failure in our processes.

3. Applicability

This policy applies to all employees and contractors of IAM RoadSmart. 

Failure by IAM RoadSmart group employees to follow the requirements of the policy may result in investigation and disciplinary action if appropriate. 

Complaints Policy

4. Policy aims

The aim of this policy is to ensure we have a complaints process that is flexible and responsive to the needs of individual complainants. In addition, it emphasises the need to communicate effectively with complainants.

The policy seeks to ensure: 

  • Complainants are listened to and treated with courtesy, empathy and fairness;
  • Complainants are kept informed of the progress and outcome of investigations into their complaint; 
  • Apologies are given where appropriate; 
  • Action to rectify the cause of the complaint is identified, implemented and evaluated; 
  • IAM RoadSmart learns from complaints to continually improve products and services; and
  • Complaints handling complies with confidentiality and data protection policies.

All IAM RoadSmart group employees and contractors must be familiar with complaints handling processes. This includes details of how and to whom customers can make complaints.

5. Responsibilities

The IAM RoadSmart Senior Management Team are ultimately responsible for customer service within their designated areas, however they may delegate this task.

The member of staff delegated to handle the complaint is responsible for:

  • managing the specific complaint;
  • ensuring action is taken to address issues raised in complaints and, where appropriate, identifying improvements to processes and procedures; 
  • ensuring employees and contractors within their area are aware of, and understand, this Complaints Policy; 
  • keeping the complainant informed as to progress and resolution of their complaint; and
  • ensure all complaints have been logged on the IAM RoadSmart database and notified feedback@iam.org.uk.
  • identifying improvements to processes and procedures.


Complaints Process

6. Making a complaint

IAM RoadSmart is committed to providing customers with the best possible products and services, but recognises sometimes things go wrong and welcomes feedback in any of the following ways:

By e-mail


By Post

Write to:

IAM RoadSmart Feedback

1 Albany Place

Hyde Way

Welwyn Garden City


By phone

8.30am - 6.00pm, Monday to Friday

Telephone number – 0300 303 1134

Calls to and from our advisers may be recorded or monitored for training and other purposes. 


Failure to pass a test or assessment related to an IAM RoadSmart product such as Advanced Driving or Riding or Masters etc. cannot form the basis of a complaint against an IAM RoadSmart examiner.

If you contact us by email or in writing, please provide full details of your complaint

If you contact us by phone, please have the details of your complaint available. Our Customer Care Executives will document the complaint details, but may ask you to submit the complaint in writing to feedback@iam.org.uk so your complaint can be logged and allocate the appropriate member of staff to investigate and respond.

If you submit a complaint to a member of the IAM RoadSmart field staff, please provide them with full details of the complaint and they will document the complaint and submit the complaint to the ‘feedback inbox’ for allocating to the appropriate member of staff to investigate and respond.

An acknowledgement will be sent within 24 hours (if via e-mail) or 7 working days (if via post).

The member of staff allocated will contact the complainant within 2 working days after the acknowledgement receipt, as further details may be required to investigate the complaint.

After the first contact, the complainant can expect a response in writing within 10 working days. If the complaint cannot be resolved within this time frame, the complainant will be given regular updates on the progress of the investigation.

7. Confidentiality

All complaints received will be dealt with confidentially and in accordance with the requirements of the Data Protection Act (2018).

No confidential information relating to complaints will be disclosed to any third party without the prior consent of that party.

8. Employee Responsibilities

All employees are responsible for working to resolve issues raised by a customer.

Employees must: 

  • take time to listen and ensure they fully understand the concerns of the complainant, which may mean asking for clarification where elements are unclear;
  • assure the complainant that IAM RoadSmart welcomes complaints as a means of enabling our service to improve; 
  • contact their line manager if any issue is serious or cannot be readily resolved in a reasonable timescale;
  • document all complaints;

The employee responsible for investigating the complaint must:

  • ensure the complainant is responded to within the timescales set out above; 
  • maintain an accurate record (with dates) of all communications with the complainant;
  • document the original complaint and other relevant information;
  • document the issues considered;
  • document decisions or actions taken; and 
  • keep copies of employee / contractor responses and other information collected during the investigation. 
  • Pass all information to feedback@iam.org.uk to be registered on the IAM RoadSmart official log.

9. Responding to a complaint

Any written response to a complaint must include a summary of the investigation findings and actions taken to resolve the problems. 

A response to a complaint will be sent as soon as practicable. IAM RoadSmart expects that this will normally be done in less than 10 working days. 

If a response is not provided or resolution of the complaint is not achieved within the deadline or agreed timeline, the complainant must be notified and a new date for resolution indicated.

10. Escalation process

Should the complainant remain dissatisfied with the outcome of their complaint, they should be advised that their final point of escalation is the IAM RoadSmart CEO.

If the CEO considers there is no grounds for appeal the complainant will be informed of this decision in writing within 10 working days.

If the CEO considers there is valid grounds for appeal this will be investigated as appropriate.

The CEO will inform the complainant in writing of the outcome of the investigation within 10 working days. If for any reason the investigation continues beyond this deadline, the complainant will be informed of the reason for the delay and when they can expect a decision.

11. Learning from Complaints

Complaints identified with corrective action should follow the corrective action procedure to prevent recurrence and to support continuous learning from customer feedback. Feedback and trends from complaints will be used to advise recommended service improvements and development.