Social media addicts, drink and drug driving and mobile phone use worry drivers the most, says IAM RoadSmart survey

Posted on 06/12/17 |

IAM RoadSmart’s third annual Safety Culture Survey which examines the attitudes and concerns of UK drivers, has found that for the third year running their biggest worries are people updating social media or sending text messages while driving, drink or drug driving and mobile phone use.

Drivers checking social media is the biggest single perceived threat that road users feel – slightly higher than those who text and email, and closely followed by drink and drug drivers.

The survey of more than 2,000 motorists found that more than 90% of those surveyed thought that the dangers caused by people accessing social media or email messages while driving was a significant threat to their personal safety and that the problem is increasing, with 80% believing the problem more significant than three years ago.

Driving while under the influence of alcohol or illegal drugs also remains an issue, with 90% of drivers surveyed identifying this as a serious safety problem. And while around half of the drivers surveyed believe the dangers posed by drink-driving have remained the same over time, the problem of people driving under the influence of drugs is increasing, with 64% identifying this as more significant over the last three years.

Other key risks to personal safety on the road identified in the survey include talking on mobile phones (89%), speeding on residential streets (87%), drivers ignoring red lights (87%) and tired drivers (86%). Aggression behind the wheel was also identified as a problem, with 75% of those surveyed believing this a danger to their personal safety.

When asked about their own driving habits,  about one in three (30%) said they drove slower than others on the road, while just over half (55%) said they drove at the same speed as others around them, with only one in seven willing to admit to going faster than everyone else.

IAM RoadSmart’s survey also found there is little tolerance for breaking motoring laws; 50% of drivers feel it is unacceptable to drive 10mph higher than the speed limit on a motorway. This figure falls substantially for other forms of speeding such as driving at 5mph more than the limit on a residential road (76% unacceptable), and driving at 5mph greater than the limit near a school (90% unacceptable).

While 45% thought it was acceptable to drive using a hands-free phone, that figure drops to just 9% when it comes to a hand-held one.

The least accepted actions surveyed were driving when the motorist thought they had too much to drink (6%) and driving after using marijuana (7%).

When it comes to which motoring transgressions those surveyed had committed themselves, speeding was the one most admitted to. Some 16% said they regularly or often drove 10mph more than the limit on the motorway, while 14% said they drove 5mph more than the limit regularly or often on a residential street.

There is also widespread support for tough laws against many motoring offences. Some 96% strongly support laws against reading, typing, or sending a text message or email while driving, while 95% strongly support the law against using a handheld mobile phone while driving.

Meanwhile 93% strongly supported a law requiring all drivers age 85 and older to pass a simple screening test and 91% strongly supported a law requiring all drivers age 75 and older to provide an eye test certificate.

Finally, support for drivers to continue to improve their driving skills by taking advanced driving tuition and passing an advanced driving test has been increasing each year since IAM RoadSmart began the safety culture survey – rising from 61% in 2015, to 65% in 2016 to 68% this year.

Neil Greig, IAM RoadSmart director of policy and research, said: “In the three years we have been running this survey, people’s worries about drivers using new smartphone technology have remained consistently high.  And while public awareness of the dangers of using handheld mobile phones is now good, almost 60% of drivers still believe it is acceptable to use a hands free phone despite growing evidence of the distraction this can cause.

“With three years of data there are several other trends emerging which do cause us some concern.  Around a quarter of drivers still feel it is acceptable to speed at 5mph over the limit in residential areas and one in in ten believe it is alright to get behind the wheel after taking alcohol and marijuana.  These figure show we have a long way to go before all the dangers caused by reckless driver behaviour are eradicated from our streets. Road safety activities have suffered from recent public spending cuts but our survey shows that key issues still remain that must be tackled through education, training and publicity.”


Notes to editors:

For a full copy of IAM RoadSmart’s Safety Culture Survey click here:
Our 2017 Safety Culture Index report 

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IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

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