IAM RoadSmart roars back to “Motorcycle Live”
Leading independent road safety charity IAM RoadSmart has announced today it will be returning to the MCIA’s Motorcycle Live in November for the first time in five years.
The show is the UK’s biggest motorcycle event all year, and is billed as a fun-packed family day out with opportunities not only to see the best the bike world has to offer but a chance to meet the stars, and for kids and adults to experience riding for themselves on a special indoor course.
Until this year the charity was known as the Institute of Advanced Motorists, but in its 60th anniversary year has become IAM RoadSmart as it looks to attract new drivers and riders to the world of enjoyable and safe driving and riding.
IAM RoadSmart introduced the advanced motorcycle test in 1976. Since its establishment in 1956 more than half-a-million people have taken either the advanced driving or advanced rider course.
Sarah Sillars, IAM RoadSmart chief executive officer, said: “We are very much looking forward to being at Motorcycle Live – it is a colourful and vibrant show and represents everything that is fantastic in the world of motorbikes. It’s a good fun day out – take the family.
“We are keen to show that you can ride safely and have fun at the same time. Learning those amazing road skills and showing you have the ability to handle any situation is a very satisfying thing, and we want to empower bikers in this way.”
Motorcycle Live takes place at the Birmingham NEC from 19-27 November. IAM RoadSmart will be in Hall 2 Stand 2C44. For more information visit http://www.motorcyclelive.co.uk/ - come along and say hello.
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Notes to editors:
Sarah Sillars, IAM RoadSmart chief executive officer, is an independent board member for the Motorcycle Industry Association (MCIA).
Sarah Sillars will be available for interviews at Motorcycle Live on 22 November. Please call the number below if you would like to arrange this.
Further information from:
IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk
ISDN broadcast lines available
Follow us:
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups
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