Phone fingers at the ready … IAM RoadSmart gives away free driver training modules on 10th day of 10th month at 10am

Posted on 09/10/17 |

10 out of 10 if you get to take advantage of IAM RoadSmart’s latest free giveaway … yes the UK’s biggest independent road safety charity is giving away 100 driver training modules on 10 October – and all you have to do is phone in and claim one!

IAM RoadSmart has developed seven different driving sessions based on the most common concerns identified by drivers. Anyone winning a free module can choose the one they want to try out or where they most need 1-2-1 coaching.

The modules cover the following areas:

  • Managing distractions
  • Motorway driving
  • Driving in towns
  • Driving on country roads
  • Managing overtaking
  • Parking & manoeuvring, and
  • Managing speed

Each session is 75 minutes long in the driver’s own car and would normally cost £49. But at 10am on the 10th day of the 10th month (that’s 10am on 10 October), our special phone lines will be open for 100 minutes only … and during this time only (10am to 11.40am) you can claim a free IAM RoadSmart driver module, which can be taken anywhere in the country.

To take part, first visit our IAM RoadSmart’s Facebook or Twitter channels and get your unique password just ahead of 10am on 10 October (without the password, you can’t claim a free session). Then call the number also listed on facebook or Twitter.

For more information about the modules click here:

But never fear if you are not one of the 100 lucky ones – if you get through and miss out on the free offer, we are offering a 10% discount on the regular £49 the remainder of the 100 minutes.

Sarah Sillars, IAM RoadSmart chief executive officer, said: “We are truly putting our money where our mouth is, and offering a unique free chance for people across the UK to become a better driver. Many people would admit they could do with a little help from time to time in the challenging road conditions we face today, and we at IAM RoadSmart believe that drivers can put the enjoyment and confidence back into their driving by simply learning a few extra tips in the no-pressure environment of our training modules.”

Sarah added: “Good luck to everyone phoning in!”


Notes to editors:

Terms and conditions: only one free module available per person. Driving sessions are subject to availability and must be booked 6-8 weeks in advance. In some areas lead time is 4-6 weeks.

Further information from:

IAM RoadSmart press office – 020 8996 9777 –                        

ISDN broadcast lines available

Follow us:

On Facebook:                        

On Twitter: @IAMRoadSmart 

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website                        

To find out more about IAM RoadSmart’s Driver Retraining Academy visit              

To find out the name of your own local IAM RoadSmart group please visit: