Road safety charity highlights road safety dangers for fleets on new commercial website

Posted on 04/10/18 |

The UK’s biggest independent road safety charity IAM RoadSmart has launched its new commercial website which will allow business users the chance to choose from a wide range of on-road training products that deliver compliance, cost savings and safer drivers.

Tony Greenidge, IAM RoadSmart’s business development director said: “Driver behaviour is the major influencing factor behind the majority of unforeseen costs such as collision damage, unfair wear and tear and poor fuel economy”.

“Modern day business relies on real-time interaction meaning drivers are often distracted by phone calls, increasing vehicle technology, time pressure and fatigue. These all combine to heighten the risks for at work drivers and other road users.”

Given that businesses are used to paying a monthly rental for vehicles IAM RoadSmart is also launching the industry’s first monthly fixed fee package which includes all elements of driver risk management.

More information can be found here and typically a fully inclusive package works out at 15p per driver per day, less than the cost of a cup of tea.

Within IAM RoadSmart’s range of training programmes is the government subsidised eco-driving course. Working with the Energy Saving Trust (EST) IAM RoadSmart is one of the UK’s largest providers of this popular programme with EST data suggesting that the long-term cost reduction of the training is the equivalent of 15p per litre.

At a time when fuel costs are high on the fleet agenda every business, large or small, should look to take advantage of the government subsidy whilst it is available.

As well as highlighting the standard and bespoke range of products IAM RoadSmart can offer there is also a portfolio of free resources available. This includes a series of white papers covering fleet issues important to business users and affecting road safety.

The latest white paper looks at why nobody has been sent to jail, or even prosecuted, for contributing to an avoidable road death under the Corporate Manslaughter and Corporate Homicide Act (reference 1).

Tony added: “We know that there are many businesses that do take the safety of their drivers and other road users seriously – but some are very out of touch with the law.

“With the latest government figures confirming that we are not making inroads into the number of people killed on UK roads no-one associated with road safety can afford to brush the issue under the carpet, as it could not only mean a very expensive prosecution - but also the difference between life and death.”

The new website can be found here:


Reference 1:


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IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart commercial products and services visit the new website                                       

To find out more about IAM RoadSmart’s Driver Retraining Academy visit                                  

To find out the name of your own local IAM RoadSmart group please visit: