They say this Monday, 21 January, is the most depressing day of the year – but at IAM RoadSmart we are encouraging people to do something useful and turn this Blue Monday into the Happy Mondays*, with our very limited-time offer on advanced driving and riding courses.
Blue Monday is considered to be the day when a combination of the weather, debt and other factors are most likely to affect our mood and motivation.
So IAM RoadSmart is offering 21 advanced courses at the discounted rate of £99 when the phone lines open at 8.30am on Monday 21 January. Normally the advanced driver and rider courses are £149 each.
All you have to do is be ready to dial our support hotline on Monday morning, 0300 303 1134, and use the redemption code blue99 to claim your course at the special rate – and keep your fingers crossed that you are quick enough!
The discounted offer can only be claimed by phoning in – not with an online booking. And once they’re gone, they’re gone.
Advanced driver and rider courses involve one-to-one tuition by an expert in your own local area. He or she will advise at a pace that is right for you, on roads that you know. Your assessor will also tackle any issues that you are nervous about or want extra help with.
Mike Quinton, IAM RoadSmart Chief Executive Officer, said: “There is no reason to feel down on Blue Monday. Instead of hiding under the duvet, drivers and riders can resolve to turn a negative into a positive and invest a small amount into becoming a better and safer driver or rider, while learning to gain maximum enjoyment from their driving and riding.”
For more information about all our courses click here: https://www.iamroadsmart.com/courses
*Apologies for the 80s/90s indie/dance references. Well, actually we are not sorry at all!
Notes to editors:
Further information from:
IAM RoadSmart press office – 020 8996 9777 – firstname.lastname@example.org
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups