Don’t buy a chainsaw for Valentine’s Day – IAM RoadSmart has the gift that lasts a lifetime at a romantic price

Posted on 07/02/19 |

A chainsaw, toilet cistern lid and vacuum cleaner – an online social media spot check by IAM RoadSmart has found these are genuine Valentine’s Day gifts people have received recently! But never fear, the road safety charity has something better for you this year.

Rather than race around your local petrol station in a blind panic the night before, how about giving your loved one a gift that keeps on giving this Valentine’s Day – and will keep them safe on the roads?

IAM RoadSmart’s online check found that 22% of those who responded said they had received a truly terrible gift on the most romantic day of the year – and our examples were named as the worst!

However IAM RoadSmart is offering its driving modules for just £29 from today (7 February) through to the big day itself (14 February), down from the usual price of £49.

So instead of some wilted petrol-station roses, sour chocolates with yucky fillings or a tedious domestic electrical item, why not buy your loved one a gift that will keep them safe on the roads, give them skills that will last a lifetime, and maybe even safe a life one day?

The IAM RoadSmart modules cover seven important areas that customers have identified as being ones they want help with:

  • Driving in towns
  • Managing distractions
  • Motorway driving
  • Managing speed
  • Driving on country roads
  • Overtaking
  • Parking and manoeuvring

The IAM RoadSmart offer is open for any of these modules.

They are all between 60-90 minutes long, take place in your own vehicle, and carried out one-to-one by an expert assessor in roads that are familiar to you. You will get a written report at the end, highlighting all positive points plus any areas identified as needing more attention. There is no pass or fail.

For more information about our modules click here:

To take advantage of our offer, simply phone into IAM RoadSmart’s Support line on 0300 303 1134 from 8.30am when the phones open, between 7-14 February inclusive (excluding Sunday). You can use the redemption code ‘love driving’.

Mike Quinton, IAM RoadSmart Chief Executive Officer, said: “We all have received a gift for Valentine’s Day that wasn’t really what we wanted! What could be better than giving a gift that has a lasting benefit, and the chance to take on skills to make your loved one’s driving experience more enjoyable and relaxing?

“But we would advise you to go ahead and make that dinner reservation as well too!”


Notes to editors:

Further information from:

IAM RoadSmart press office – 020 8996 9777 –                                         
ISDN broadcast lines available

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On Twitter: @IAMRoadSmart 

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website                                     

To find out more about IAM RoadSmart’s Driver Retraining Academy visit                              

To find out the name of your own local IAM RoadSmart group please visit:                


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