Don’t let winter blues catch you out – IAM RoadSmart and Mitsubishi Motors have the answer

Road safety charity IAM RoadSmart and Mitsubishi Motors in the UK have joined forces to produce a series of videos to give motorists their best winter driving advice in a short, easy-to-digest form.

With temperatures fluctuating and Storm Brendan battering Britain this week, the videos are proving especially relevant with roads up and down the UK being closed due to flying debris. Crashes are also being caused by drivers not reacting fast enough or preparing themselves or their vehicles sufficiently.

The videos cover three important areas of winter driving and can be viewed on YouTube, Instagram and Twitter.

The YouTube version of the videos can be found here:

Driving in storms: https://www.youtube.com/watch?v=hLobmTMBBsw 

Driving in snow and ice: https://www.youtube.com/watch?v=GgFqUK8_S2I 

Six basic winter tips: https://www.youtube.com/watch?v=oEAlmghFOcc

Neil Greig, IAM RoadSmart Director of Policy and Research, said: “The simplest advice is often the best. Drivers and riders need to be aware that a little preparation, planning and increased awareness can be the big difference between a trouble-free journey and a disrupted one.”

Katie Dulake, General Manager – Marketing and Communications, Mitsubishi Motors in the UK said: “No-one likes driving in the winter – it’s dark and wet, and snow and ice can really cause problems. The Mitsubishi range is designed for tricky driving, but there are simple things everyone can do, whatever car they drive, to keep them safe on the roads this winter. We’re delighted to be able to partner with IAM RoadSmart to give every driver tips on how to be safe this winter.”

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Notes to editors:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk                     

ISDN broadcast lines available

Follow us:

On Facebook: www.facebook.com/IAMRoadSmart                    

On Twitter: @IAMRoadSmart 

ABOUT IAM ROADSMART

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com                  

To find out the name of your own local IAM RoadSmart group please visit: https://www.iamroadsmart.com/local-groups  

ABOUT MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, with particular expertise in SUVs, pickup trucks, electric and plug-in hybrid electric vehicles. Since producing its first car more than a century ago, it has demonstrated an ambitious and often disruptive approach by developing new vehicle genres and pioneering cutting-edge technologies. Mitsubishi Motors’ brand strategy is expressed in its “Drive your Ambition” tagline, reflecting the personal drive and forward-looking attitude of the brand and its customers, underpinned by its continuous investment in innovative new technologies as well as attractive and authentic new vehicles for ambitious drivers all around the world.             

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