Monday needn’t be blue – as long as you stick with IAM RoadSmart

Posted on 17/01/20 |

Blue Monday, the day people claim is the most depressing one of the year, is next Monday, 20 January.

But IAM RoadSmart has come up with a great reason to smile – everyone booking one of our advanced driver and rider courses on Monday 20 January will receive a warm and cosy IAM RoadSmart fleece absolutely free! What’s more, you can have your first name stitched into it too.

The UK’s largest independent road safety charity is urging drivers and riders not to bring their ‘winter blues’ onto the road today, or on any other day during the winter. The new year challenge of dark mornings and poor weather combined with the Christmas bills landing on the doormat has the potential for people to lose attention on the commute or school run.

The acclaimed advanced driver and rider courses have been taken and passed by more than half-a-million people since the charity’s creation over 60 years ago.

The courses are taken at the participant’s own pace, in his or her home area and in their own vehicle. The sessions are carried out on a one-to-one basis by fully trained volunteers.

Not only do the courses help increase awareness of safer driving and riding, they build confidence behind the wheel and in the saddle. IAM RoadSmart believes those who complete the DVSA-accredited course will enjoy their driving and riding more and reach their destinations feeling less stressed.

Every advanced driver and rider is making a contribution towards road safety in the UK and helping to reduce the number of people who are killed or injured on our roads.

Mike Quinton, Chief Executive Officer at IAM RoadSmart, said: “We know the skills we pass on through our amazing volunteer network save lives and help to make UK roads safer.

“If you’ve always thought of doing an advanced driver or rider course, book on Monday and wrap up warm this winter in our branded IAM RoadSmart fleece. That’s sure to brighten your day!”

For more information about the courses click here:

Please note the free fleece offer is only available to those who book their course by phone. Don’t forget to specify which first name, if any, you would like stitched into it. Our hotline, on 0300 303 1134, is open from 8.30am to 6pm.

And don’t let today, or any Monday, give you the blues!


Notes to editors:

IAM RoadSmart press office – 020 8996 9777 –                     

ISDN broadcast lines available

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On Twitter: @IAMRoadSmart 

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website                 

To find out the name of your own local IAM RoadSmart group please visit:                


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