Stuart Donald and Jeff Willcocks step up to become vice chairs for IAM RoadSmart

Posted on 23/07/20 |
Two trustees for the UK’s biggest independent road safety charity, IAM RoadSmart, have stepped up to become new vice chairs.

Retired senior police leader Stuart Donald, from the north east of England, and Jeff Willcocks, an experienced finance and organisational performance leader from Hertfordshire, have been appointed as vice chairs in support of Chairman, Derek McMullan, and Interim Chief Executive Officer, Tony Greenidge.

Both Stuart and Jeff will be using their wealth of knowledge and experience to help the organisation make UK roads even safer. 

Derek McMullan, said: “In this time of unprecedented challenge I’m delighted to welcome two of my fellow trustees to the role of vice chair.  Jeff Willcocks brings very well-rounded business management skills and Stuart Donald has high-level command experience of the application of new technology to roads usage.”

Commenting on his appointment, Stuart Donald said: “As a former police officer I know only too well the human cost of death and injury on our roads. Gaining a vehicle licence is the start of a journey, not the end. I look forward to supporting the growth of our advanced driver and rider training courses which provide drivers with life-saving additional skills that will make our roads safer for all.”

Jeff Willcocks said: “IAM RoadSmart’s advanced driver and rider coaching and the modules and assessments we offer all road users have never been more relevant than they are today. I look forward to using my knowledge and experience to help make UK roads even safer.”

Stuart Donald QPM brings with him 30 years of policing experience at Humberside Police, having retired in 2015 as an Assistant Chief Constable. He has experience in traffic policing and was a Class 1 police advanced driver. Since 2015 he has provided specialist policing consultancy including police leadership and community policing training, and between 2016 and 2019 he operated as a traffic policing expert in the Middle East. 

Jeff Willcocks is currently Group Finance Director and Deputy CEO of The Professional Monitor Company. He brings more than 20 years’ experience of managing and improving organisational performance. For 12 years Jeff was the CEO for Trend Machinery, a UK woodworking tooling business based in the UK. He holds an MBA with Distinction from Surrey University and is a member of the Chartered Institute of Certified Accountants. He has recently completed with Cambridge University a course in Sustainability Management, which is an area of personal interest for him.

IAM RoadSmart’s other trustees are: Dr Gina Bromage, Dr Catherine Lloyd, Elizabeth Coyle-Camp, Nick Lomas, John Jenkins, Nick Stein. 


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