New Trustees strengthen IAM RoadSmart Council

Posted on 25/10/21 |

IAM RoadSmart, the UK’s largest independent road safety charity, is delighted to announce the appointment of Tony Cearns and Samantha Kane to its Council. Tony joins as Chair of its Finance and Audit Committee and Sam will lead on HR matters and chairing RemCo*.

Tony Cearns

Tony CearnsTony brings to the Council 40 years of experience in finance, risk management and audit. Having served as a finance director of a listed public company and as a director of risk at a retail and financial services group, Tony’s skills will add weight to the Council’s governance capabilities as the Charity continues to promote road safety and driver and rider training in a challenging environment post Covid-19.

Tony achieved a ‘F1RST’ for his Advanced Driver Test in January 2020. He volunteered to be an Observer for his local group in the Wirral, shortly after and has just restarted his training, which was halted due to Covid-19 restrictions. Although Tony was first introduced to IAM RoadSmart in the 1980s when his brother became a member, he has only joined recently. Wanting to become a more relaxed driver in attitude and increase the enjoyment of driving, he has been able to improve his skills, anticipation, and ability to read the road. Spending many hours and miles on the road with the increase of traffic and congestion, the training has made a real difference, making driving a much more enjoyable task.  

Samantha Kane

Sam Kane

As an HR professional, Sam has over 15 years’ experience operating across a range of strategic and operational HR disciplines. Samantha has held a number of senior and director level HR roles in a number of organisations and currently serves as the Chief People Officer of a UK based health and care company. She specialises in organisational and leadership development, culture, engagement and change management. Sam brings not just a wealth of experience but energy and enthusiasm and is the perfect choice to support the charity in the coming years as we evolve and focus on our vison and strategic objectives.

As a parent with a young family, Samantha has a personal ambition to increase road safety awareness and education and increase our reach to a new and diverse membership. She also brings a fresh approach as she is new to IAM RoadSmart and the community.

Tony Greenidge, Chief Executive Officer at IAM RoadSmart said: “I look forward to working with both Tony and Sam. Their experience and career, skills in their individual areas of expertise will strengthen the charity and Council further. As a charity we continue to evolve, while maintaining our key focus to improve the standard of driving and riding. We do this by promoting road safety for the benefit of the public, through education, rehabilitation, research, training, a variety of courses, assessments, advice, skills boosts, and, but not limited to, our Advanced Driving and Advanced Riding Test”.

Tony continued: “These new appointments add a further injection of talent and aptitude to our growing team, making us stronger and more prepared for the future as we look to extend our reach with Government, local councils and public bodies on strategic initiatives that support and improve road safety”.

Chairman Stuart Donald said: “We had talented applicants for both trustee roles, and I am grateful to those who applied. I am delighted people want to give up their time to help our charity. I am confident we now have a range of talented and experienced trustees each determined to ensure IAM RoadSmart is the leading UK road safety charity and support our Chief Executive Tony Greenidge to meet the new challenges of a greener rider and driver who have increased demands for digital services".

For more information about IAM RoadSmart, which helps to improve driving and riding skills through courses and coaching, visit

Click here for more details about our Trustees

*Remuneration Committee, providing governance over the Senior Executive Team’s (including the CEO) salary packages.

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