When three-year-old Felix Behan saw his dad wearing his new IAM RoadSmart polo shirt, the youngster proved he was a chip off the old block by asking for his own version of the road charity’s official shirt.
And not wanting to let the youngster down, the UK’s leading road safety charity duly obliged and came up with a bespoke child’s edition of the navy blue IAM RoadSmart polo – with ‘Future Observer’ embroidered on the front!
Felix’s dad Ashley is group secretary for Lincoln Advanced Motorists, an official provider of courses and advice from IAM RoadSmart.
Ashley said: “Felix understands quite a lot about the work I do with IAM RoadSmart – he knows I go out and help people enjoy their driving and be safe. As soon as he saw me wearing my IAM RoadSmart polo shirt, he asked if he could have one just the same!
“When he saw the package he was so excited and wanted to put the shirt on right away.”
Ashley added: “Felix loves everything about cars; they are all over his room. He switches from wanting to be a bus driver, to a racing driver to a lorry driver, but we’ll see what happens.”
Felix now has a younger brother; six-month-old Milo. We have yet to discover if Milo wants an IAM RoadSmart baby-gro yet …!
Notes to editors:
IAM RoadSmart press office – 020 8996 9777 – email@example.com
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups