As well as issuing road safety policy statements and working with government and the media, the IAM RoadSmart Policy & Research Team undertake research into driver behaviour and a range of other road safety issues. Following are a sample of our recent published reports.
IAM RoadSmart’s third annual Safety Culture Survey which examines the attitudes and concerns of UK drivers, has found that for the third year running their biggest worries are people updating social media or sending text messages while driving, drink or drug driving and mobile phone use.
Drivers checking social media is the biggest single perceived threat that road users feel – slightly higher than those who text and email, and closely followed by drink and drug drivers.
The survey of more than 2,000 motorists found that more than 90% of those surveyed thought that the dangers caused by people accessing social media or email messages while driving was a significant threat to their personal safety and that the problem is increasing, with 80% believing the problem more significant than three years ago.