Your Areas Service Delivery Managers

IAM RoadSmart supports our group network through direct access to a dedicated full-time Area Service Delivery Manager in each of our eight regions. This structure replaces the previous ROM and RQM support roles. The postcode areas and contact details for each Area Service Delivery Manager are shown below. A map of the regions will be available shortly.

How to contact your Area Service Delivery Manager

Region 1 South West England

TR, PL, TQ, EX, TA, BS, BA, DT, BH, SO, SP, SN

Shaun Cronin | shaun.cronin@iam.org.uk | 07912 519859

Region 2 South East England

SL, PO, GU, RH, BN, TN, SM, SW, TW, BR, CR, DA, W, WC, SE, KT, ME, CT, RG

Stuart Haythorn | stuart.haythorn@iam.org.uk | 07912 268851

Region 3 East Central England and Anglia

UB, HA, WD, EN, N, E, EC, IG, RM, NW, HA, LE, NN, LU, SG, CM, SS, AL, CO, CB, PE, IP, NR, MK

Pete Doherty | pete.doherty@iam.org.uk | 07515 579924

Region 4 West Central England and Wales

SA, CF, NP, HR, WR, DY,B, LD, WV, TF, WS, CV, OX, GL, HP

Robbie Downing Rob.Downing@iam.org.uk | 07703 718899 

Region 5 East Midlands and North Yorkshire

S, NG, LN, HU, DN, WF, LS, YO, HG, HD, HX, DL, TS, DE

Pete Serhatlic Peter.serhatlic@iam.org.uk | 07703 718907

Region 6 North Wales and North West England

SY, LL, L, BL, WN, OL, FY, BB, PR, BD, LA, ST, CH, CW, M, SK, WA  

Steve Ellis steve.ellis@iam.org.uk | 07711 851523

Region 7 Scotland

NE, TD, EH, KY, DD, AB, PH, IV, KW

Scott Tulip scott.tulip@iam.org.uk | 07703 718901

Region 7 North East England

DL, TS, DN, DH

 Pete Serhatlic Peter.serhatlic@iam.org.uk | 07703 718907

Region 8 Scotland and Ireland

PA, G, ML, KA, DG, CA, BT, FK, SR, TD, EH, KY, DD, AB, PH, IV, KW

Scott Tulip scott.tulip@iam.org.uk | 07703 718901

Each of the Area Service Delivery Managers (ADSMs) is responsible for managing IAM RoadSmart’s overall business development and operational service delivery within their designated area in relation to the delivery of driving and riding operations, customer service and sales team support.

This role will see them liaising closely with IAM RoadSmart’s appointed training and examining representatives such as groups, observers, examiners,  fleet trainers, and ADIs etc. They are responsible for ensuring that all IAM RoadSmart standards and qualifications are implemented and adhered to and regularly quality assessed. They will also oversee the recruitment and continuous professional development of all IAM RoadSmart training and examining representatives.

They will work closely with the IAM RoadSmart groups in their areas, with a view to helping them continue to grow IAM RoadSmart advanced driver and rider recruitment. In addition they will develop and manage ongoing relationships with external organisations and partnerships such as Safer Road Partnerships, Under 17 club and IAM RoadSmart skills events etc.

Stuart Haythorn - Area Service Delivery Manager for Region 2

Stuart has had a close relationship with IAM RoadSmart as he was a member of Wey Valley Advanced Motorcyclists (WVAM), being their Chief Observer most recently. In addition to being a Police Advanced Car - Class 1, Stuart holds a Masters (Distinction) – motorcycle. Stuart describes his role at WVAM as “striving to improve standards and develop the association. I took on these roles to help riders pass their advanced test, become excellent observers and also to enjoy and become part of a great motorcycle club.”

Since leaving the Police and prior to joining IAM RoadSmart, Stuart was a welfare Support Manager responsible for 24/7 support lines for police officers.

Robbie Downing – Area Service Delivery Manager for Region 4

Robbie has been a Car and Motorcycle examiner for IAM RoadSmart since 1988. More recently, he has been a member of the Avon and Somerset Driver Training Unit delivering and assessing not only car and motorcycle courses from basic level up to Class 1 advanced level (including pursuit courses) but also HGV and PCV training to DVSA test level. Between 1995 and 2010 Robbie was responsible for the Force Ride to Arrive and Bikesafe motorcycle road safety initiatives which were aimed at motorcycle collision reduction for members of the public.

Steve Ellis - Area Service Delivery Manager for Region 6

Steve recently achieved his IAM RoadSmart Master Rider Test (Distinction) and qualified as a Police Class 1 Advanced Driver while he was a South Yorkshire Roads Policing Sergeant with responsibility for the county’s motorway network. Steve has extensive experience in dealing with drivers and riders of all ages and abilities, and has a wealth of experience in dealing with and investigating serious, life threatening and fatal road traffic collisions (RTCs) where driver or rider behaviour was often a significant contributory factor. Prior to joining IAM RoadSmart, Steve was a Community Relations manager for a leading engineering solutions provider who are prominent in implementing road improvement schemes such as smart motorways etc.

Scott Tulip - Area Service Delivery Manager for Region 8

Scott was a Police driving instructor for the Metropolitan Police Service at Hendon from 2004 until 2013, where he instructed and examined to Advanced standard on both cars and motorcycles. During his time at the Metropolitan police service  he was also responsible for investigating road traffic collisions. Scott has also been an IAM RoadSmart Examiner for cars, motorcycles and commercial vehicles. Before joining IAM RoadSmart Scott worked as a customer advisor for a leading DIY outlet and an aquatics expert for a national garden centre. Scott has been an IAM member for 24 years