At IAM RoadSmart, we recognise the diverse challenges that mothers and mother figures encounter throughout their driving and riding experiences. Our commitment is to keep Mother’s in Motion, addressing the unique aspects of motherhood on the road.
Mothers are always on the go, navigating daily challenges, from driving precious cargo to managing in-car distractions. To support this, we offer a range of products designed to empower drivers and riders and to help ensure peace of mind and safety for all road users.
The New Mum
Becoming a new mum is a huge responsibility, and we understand that it can feel overwhelming, especially when driving with your precious cargo. Lack of sleep, combined with the mental and physical effects of having a newborn, can increase anxiety and impact confidence on the road.
Our Advanced Driver course is tailored to improve observation skills and enhance control, easing worries and boosting confidence for new mums ahead of your new adventure. Or for new mums short of time, get a quick refresher session and pointers with a driving assessment.
The Taxi Mum
As kids grow older, mums often find themselves constantly ferrying them around to various activities. This may involve driving in different environments, from motorways, country roads, to unfamiliar towns. This can all seem overwhelming, especially with the added responsibility of driving other people’s children.
Ensure your driving skills are up to standard, our On-Road Modules provide one-to-one coaching to help mums navigate these challenges and manage regular issues which may arise while being the family's designated taxi.
Having kids in the car can pose significant distractions when driving. Whether it's a bored toddler or squabbling siblings, maintaining full attention on the road is crucial for everyone's safety.
We have a number of different resources which offer advice on how to manage common distractions with kids in the car, from the correct accessories to the school run.
The Biker Mum
Being a mum doesn't mean giving up your passions. For women who have had riding as a lifelong love, to those relatively new to the hobby, it can be an escape, some time to yourself and provide a sense of freedom. However, remaining safe when riding is now more important than ever.
Our Advanced Rider course teaches essential skills to enhance on-road experiences, giving you the tools to be as safe on the road as possible while getting full enjoyment from the time on your bike. Invest in yourself, your family, and your love for motorcycling with our Advanced Rider course.
The Grandmother
Becoming a grandparent is an exciting new chapter in life, which comes with new responsibilities. For some grandparents, the pressure of looking after the cherished grandchildren can be daunting when you passed your test decades ago.
Our Mature Driver Review is a great way for an expert can make sure your skills are as sharp as they can be to ensure all your passengers are kept safe when out on the roads.
The Teacher Mum
When it’s time for your children to take to the road, it is important to ensure that valuable driving skills are passed on. Naturally, bad habits are picked over the years, but it is important that these are not inherited and that the best advice is given if you’re taking your child out for practice.
A lot may have changed since you learnt to drive, or perhaps you want to brush up on your skills, if so, our driving assessment is a one-hour session that allows an expert to assess your driving and provide detailed feedback.
No matter where you are in your motherhood journey, we understand that each stage brings unique challenges, and we’ve got a course that can support you on the road.
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